Stories are memories and smell evokes our most emotional memories. I had the pleasure of talking with Frauke and sharing my scent memories with her. One story that stood out was inspired by my grandmother Aida in our family farm in BeniSuief south of Egypt. It was such a great memory to relive and brought out a lot of emotions when I was recalling it.

It is a term used to demonstrate that a memory attached to a smell is usually much stronger and more evocative than one without. They are “involuntary autobiographical memories” that can be triggered by cues in everyday life.